A BUSINESS has become the first in Coventry to become potty over toilet twinning.
Logistics business ByBox, in Red Lane, Hillfields, has been flushed away with the idea and twinned three of its toilets to three in war-torn African town Burundi.
The idea is the brainchild of Leamington-based charity Cord, which works with victims of war in Africa and Asia.
For £60, toilet twinners can help a family returning home to a country ravaged by years of civil war to start again from scratch.
Every toilet twinner receives a framed picture of their twin latrine to hang in their loo, complete with its Google Earth location so they can pinpoint it in the remote Rutana province of Burundi.
Stuart Miller, chief executive officer of ByBox, said: “We may be living in challenging economic times in the UK, but when you hear and see how families are having to cope without even a basic toilet, it puts everything into perspective.
“Our toilets are something we take for granted in this country, so I hope lots of other businesses will follow ByBox’s example and see that toilet twinning is a fun way we can all engage in the serious business of helping people to improve their lives.”
Since the scheme launched in June this year it has taken off across the country and internationally with countries such as the US, France and Australia taking part. In Britain just under 500 toilets have been twinned.
In Coventry 21 people and groups, including Coventry Cathedral and the Christ Church, in Frankpledge Road, Cheylesmore, have signed up for loo twinning.
The movement is endorsed by Cord ambassador and singer Corinne Bailey Rae, The Royal Shakespeare Company and West Midlands Fire Service.
For more information visit www.toilettwinning.org or call 01926 315301.
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