Thursday, June 10, 2010

100 CYCLISTS NEEDED FOR GIANT LADY GODIVA

PEDAL power will be needed to push a 10-metre high Lady Godiva float from Coventry to London for the opening of the London 2012 Olympics.

Coventry’s Imagineer Productions has created a giant version of the city’s first lady through a project called the ‘Godiva Awakes Cycle Team’.

A team of 50 cyclists will be needed to transport Lady Godiva from Coventry to Rugby, Northampton, Milton Keynes, Luton, Waltham Abbey, Hapfield and finally London in July 2012.

The £500,000 project has been funded by the Arts Council England and is being commissioned through Artists Taking the Lead scheme – part of the London 2012 Cultural Olympiad.

The journey will begin in Coventry’s University Square where a giant chamber will be built, which Lady Godiva awakes from. It will be marked by a performance involving 2,000 dancers, actors, aerialists, musicians, pyrotechnicians and carnivalists.

The chamber will then remain permanently.

And to kick-off the project a recruitment drive for cyclists took place on Saturday at the Transport Museum.

In all, 100 people are needed to alternate during the 100-mile journey to the capital city that will alternate between locations.

On Saturday people were invited to cycle for three minutes and have their name entered into a draw for places on the cycle team.

Claire Maddocks, director of Imagineer Productions, said: “Godiva Awakes is a once-in-a-lifetime opportunity for people off all backgrounds from Coventry and the region to be part of London 2012.

“We want everyone – from people who have never cycled before to real cycling enthusiasts – to sign up to be part of the team that will power Godiva to London in 2012.”

About 100 people joined in at the launch event on Saturday and postcards will soon be available for cyclists to enter their name into the draw.

Entrants should be aged 14 or over –families can enter with parents taking responsibility of children under 14 – with the results being announced in autumn 2010.

For more information visit www.imagineerproductions.co.uk.

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